The Fortitudo blog
Good questions. Considered answers.
Practical thinking for the next thing you build. Guides to the decisions behind websites, commerce, software and applied AI.
6 guides for your next decision
Software 4 min read
Custom software vs SaaS: how to decide for a small business
Compare custom software and off-the-shelf SaaS using workflow fit, ownership, integration costs and a practical decision checklist.
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Ecommerce 3 min read
A Shopify migration checklist for an existing online store
Plan a Shopify migration around products, customer data, redirects, connected apps, checkout testing and a controlled cutover.
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Websites 3 min read
How to redesign a website without losing sight of SEO
A practical website redesign SEO checklist covering URL mapping, content preservation, launch checks and post-launch monitoring.
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AI agents 3 min read
AI agent vs workflow automation: which does your business need?
Learn when to use fixed workflow automation, an AI-assisted step or a custom AI agent, with examples and a practical pilot checklist.
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Tech solutions 3 min read
CRM API integration: a checklist before development starts
Scope a CRM integration with field ownership, identity matching, permissions, retries, reconciliation and realistic acceptance tests.
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Consultation 3 min read
What to prepare for a technical consultation: a founder’s checklist
Make a technical consultation useful with a clear decision, workflow examples, constraints and an agreed written outcome.
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