Built on experience.
Made for what comes next.
More than a decade bringing businesses to life through design, development and the practical application of technology.
About FortitudoAn eye for the brand.
A mind for the business.
A business takes shape in many places: the first impression, the product, the campaign and the experience that follows. We bring those pieces into the same conversation, connecting considered design with the systems that help a business work.
Our work spans websites and ecommerce, complete software products, brand identities and applied AI. Whether we are shaping a new idea or improving something already in motion, the aim is the same: useful work, carefully made, with a clear path from the brief to the handover.
Explore our work
About the founder
Preston Wilms
A decade spent building businesses, finding audiences and turning ideas into things people use.
Over the past decade, Preston has generated nearly one billion social media impressions across his own ventures and his clients’ brands. Along the way, he has built dozens of software projects and ecommerce brands, working across the creative, commercial and technical sides of bringing a business to life.
Fortitudo brings that experience into one practice. Brand and design sit alongside development, advertising and the practical application of AI, with attention to how each decision serves the business behind it.
Connect with Preston on LinkedIn (opens in a new tab)What you can expect from us.
One coherent experience
Your identity, marketing website, store or application should belong to the same business. We consider the complete journey, including the less visible details that make it work.
Decisions you can inspect
Scope, design and working software move through agreed reviews. You can see the choices being made and resolve questions while the work is taking shape.
A business asset you own
For custom software, the engagement includes frontend and backend deployment assistance, source code and a practical handover. Your data and deployment accounts remain yours. The agreement identifies third-party licenses and the transfer of commissioned work.
Support by choice
We can continue with a scoped care or improvement retainer. Ownership does not depend on buying ongoing support, and future work is a separate decision.
Know what happens between the brief and the launch.
A project should be easy to follow, even when the work behind it is complex.
01
Agree on the work
We turn your brief into deliverables, responsibilities, milestones and a fixed project price. You can see what is included before deciding.
02
Review it as it takes shape
Design and development move through agreed reviews. You give feedback on the working product, with decisions and files kept in your project workspace.
03
Launch and take ownership
We test the agreed journeys and prepare the handover. Your team receives the code, design files, access and documentation under the project terms.
Unslop
Already built it?
Let’s make it good.
We’re an anti-slop agency. If your website or AI-generated content looks generic, misses your voice or breaks at the next click, we can help repair it.
- 01
Keep what works.
Review the existing site, content and code before deciding what needs to change.
- 02
Set a clear direction.
Correct a representative part of the work so the design and writing have a standard to follow.
- 03
Finish the repair.
Apply the agreed changes and check the affected pages and customer journeys.
Tell us what you
want to build.
Bring your current site or product, what needs to change, and your target date. We will put the proposed scope, milestones and price in writing.