Brand creation & implementation
A clear identity, carried through every detail.
We create brand kits and implement them across websites, products and ecommerce. The work covers the identity and the practical assets your team needs to use it consistently.
The engagement
Brand Foundation
An identity your team can use consistently across the business.
For a new business, product or store, and for teams whose existing brand is inconsistent across their digital experience.
Share your existing assets and where the brand needs to appear. We will define the identity work and its applications.
What you receive
- Brand direction and the agreed visual identity assets
- Typography, color and practical usage guidance
- Templates and applications for the agreed channels
- Organized source files and implementation handover
We agree the deliverables, timeline and project price in writing before work begins.
The scope, in detail.
Build the complete system or bring us a specific part. We agree the deliverables around your project requirements.
Direction and identity
Clarify the audience, positioning and visual direction. Develop the agreed identity assets, including the logo treatment, typography, color and image direction.
A working brand kit
Reusable design assets, practical usage guidance and templates for the channels in scope. The kit should be useful to the people creating your next page, product or campaign.
Product labels and packaging
Label design and packaging artwork using approved product facts, dimensions and printer specifications. Proofing and specialist regulatory requirements are agreed separately.
Digital implementation
Apply the brand to the website, ecommerce store or software interface. We inspect typography, imagery, layout and key customer journeys together.
Content and imagery
Define an image and copy treatment suited to the business. Original asset creation and revisions are scoped against a clear inventory rather than an unlimited creative promise.
Ways to work together.
The complete engagement and the focused options below use the same approach: agree the result, build it, review it and hand it over.
Custom brand kit
Create the identity assets and guidance needed for a defined launch or refresh.
Brand implementation
Apply an existing or new system across agreed digital surfaces.
Product and brand launch
Connect ecommerce identity, product labels and launch assets.
From the brief to the handover.
- 01
Review the business, audience and existing assets.
- 02
Agree the direction through representative applications.
- 03
Develop the kit and implement the scoped surfaces.
- 04
Check consistency and hand over the files and usage guidance.
How we review the result
- The agreed identity assets are supplied in usable formats.
- The system holds together across the agreed applications.
- Your team can find and use the files and guidelines.
What shapes the proposal
- New identity or implementation
- Number of applications
- Packaging, templates and content
Price and timing follow the agreed scope. Third-party subscriptions and optional ongoing support are listed separately.
What we need to begin
Business and audience context, existing marks, approved names and copy, required channels, asset inventory and any printer specifications.
Scope boundaries
Trademark clearance, legal claims review, printing and third-party licenses are separate. Deliverables and revision rounds are agreed before production.
Service deck · PDF
Take the details to your team.
The scope, deliverables, delivery and handover in one document. Read it here or download it without submitting your email.
Read the pitch →Before we begin.
A few practical questions about brand creation & implementation.
Yes. Brand implementation can be scoped on its own across your website, software, documents and other agreed materials.
Tell us what you
want to build.
Bring your current site or product, what needs to change, and your target date. We will put the proposed scope, milestones and price in writing.